Marketing

E os vencedores do Lisbon Ad são...

A Krypton foi a portuguesa com mais distinções na 4ª. edição do Lisbon International Advertising Festival: além de produtora do ano, recolheu dois prémios de ouro e dois de bronze. Já a BBDO foi reconhecida como network do ano e o CEO da FCB Internacional, Luís Silva Dias, recebeu o prémio carreira.

terça, 24 setembro 2019 12:34
E os vencedores do Lisbon Ad são...

 Os ouros da produtora portuguesa foram ganhos em Self Promotion, com “Merry Krypton”, e em Craft/Editing, com McDonalds “Signature”, nos Local Awards Western Europe. Já os trabalhos para a Vodafone valeram-lhe os bronzes: Natal “Teresinha” em Film/Film on Web e “Madrasta” em Craft/Direction, nos Local Awards Western Europe.

Quanto aos Young Lisbon foram vencedores: The Reactsteps, César Martínez (ouro), Galp GO, João Elias e Joana Cardoso (prata) e Energy Converter, Luciano Jacob (bronze).

Por sua vez, o Lisbon Effectiveness International Advertising Festival atribuiu seis bronzes a portugueses: FCB Lisboa, EDP – Energias de Portugal, Galp, Mercedes-Benz Portugal, United Creative e Youngnetwork Group.

Vencedores do Lisbon International Advertising Festival:

Categoria Design:

                Illustration:

  • Planet or Plastic?, Saatchi & Saatchi Dubai - Bronze Winner

                Posters:

  • KeepLivingCoral, White Rabbit Budapest - Bronze Winner

                Social and Environmental Responsibility:

  • Planet or Plastic?, Saatchi & Saatchi Dubai - Bronze Winner

                Corporate Identity:

  • Optiker-K Identity, Anti Hamar AS - Gold Winner

Categoria Film:

                Film on WEB:

  • Vodafone Natal ‘Madrasta’, Krypton - Bronze Winner
  • Nightshifters: The Dinner Egg Phenemenon, Energy BBDO - Silver Winner

                Self Promotion:

- Merry Krypton, Krypton - Gold Winner

Categoria Branded Content:

                Digital Branded Content:

  • Share Your Gifts, Buck - Silver Winner
  • Nightshifters: The Dinner Egg Phenemenon, Energy BBDO - Silver Winner

Categoria Craft:

                Direction:

  • Share Your Gifts, Buck - Silver Winner
  • Nightshifters: The Dinner Egg Phenemenon, Energy BBDO - Silver Winner
  • Reverse, Whitelist. - Silver Winner

Categoria PR:

                Creative Effectiveness:

  • Diversity in Disaster Preparation, Dentsu Inc. - Silver Winner
  • Huawei iJack, dentsu X - Silver Winner

                Social and Environmental Responsibility:

- Diversity in Disaster Preparation, Dentsu Inc. - Gold Winner

Categoria Promo & Activation:

                Promo:

  • The Love Blanket, VMLYR MADRID - Silver Winner

                Best Use of Media in Promo:

- The Bridal Uniform, BBDO Pakistan - Gold Winner

                Guerrilla Marketing:

  • Huawei iJack, dentsu X - Gold Winner

                Social and Environmental Responsibility:

  • The Bridal Uniform, BBDO Pakistan - Gold Winner

Grand Prix:

  • The Bridal Uniform, BBDO Pakistan

President’s Choice:

  • The Bridal Uniform, BBDO Pakistan

Local Lisbon:

                Region Africa:

  • Film / Film on WEB: DUEL, MAIANGA CABO VERDE - Bronze Winner
  • Digital / Social Media: PREPARATION, MAIANGA CABO VERDE - Silver Winner
  • Digital / Social Media: MONSTER, MAIANGA CABO VERDE - Silver Winner
  • Mobile / Best Use of Mobile: BUBBLES, MAIANGA CABO VERDE - Gold Winner

                Region Central & East Asia:

  • PR / Self Promotion: Diversity in Disaster Preparation, Dentsu Inc. - Bronze Winner
  • PR / PR Strategic Planning: Diversity in Disaster Preparation, Dentsu Inc. - Silver Winner
  • PR / Creative Effectiveness: Diversity in Disaster Preparation, Dentsu Inc. - Gold Winner
  • PR / Social and Environmental Responsibility: Diversity in Disaster Preparation, Dentsu Inc. - Gold Winner

                Region Eastern Europe:

  • Craft / Art Direction: Equal Colors, White Rabbit Budapest - Bronze Winner
  • Design / Posters: KeepLivingCoral, White Rabbit Budapest - Silver Winner
  • Craft / Other: KeepLivingCoral, White Rabbit Budapest - Gold Winner

                Region Mena Region:

  • Film / Creative Effectiveness: Project Litmus, The Film House - Bronze Winner
  • Digital / Online Advertising: Don’t Flip The Flag, national day celebration ad, 8K Media Production - Silver Winner
  • Promo & Activation / Best Use of Media in Promo: The Bridal Uniform, BBDO Pakistan - Gold Winner

                Region North America:

  • Craft / Cinematograph: Max & Bill, Energy BBDO - Bronze Winner
  • Craft / Direction: Share Your Gifts, Buck - Silver Winner
  • Branded Content / Digital Branded Content: Share Your Gifts, Buck - Gold Winner

                Region South/Central/Latina America:

  • Craft / Direction: FIRST, Your Mama - Bronze Winner
  • Design / Illustration: Planet or Plastic?, SquarePixel films - Silver Winner
  • PR / Social and Environmental Responsibility: Extremely Durable Moments, Sajjo//McCann - Gold Winner

                Region South & Southeast Asia:

  • Outdoor / Best Use of Outdoor: Avengers: Endwait, dentsu X - Bronze Winner
  • Direct / Indoor Direct (Public Spaces): Galaxy Endgame, dentsu X - Silver Winner
  • PR / Creative Effectiveness: Huawei iJack, dentsu X - Gold Winner
  • Promo & Activation / Guerilla Marketing: Huawei iJack, dentsu X - Gold Winner

               

                Region Western Europe:

  • Craft / Direction: Vodafone Natal ‘Madrasta’, Krypton - Bronze Winner
  • Craft / Sound Design: Formula E Reveal, Music for Advertising - Bronze Winner
  • Craft / Best Original Music: Celebration, Music for Advertising - Silver Winner
  • Craft / Editing: McDonald’s Signature, Krypton - Gold Winner
  • Craft / Sound Design: Celebration, Music for Advertising - Gold Winner

Agency of the year:

  • BBDO Pakistan

Production Company of the year:

  • Krypton

Network of the year:

- BBDO

Young Lisbon:

  • Energy Converter, Luciano Jacob - Bronze Winner
  • Galp GO, João Elias e Joana Cardoso - Silver Winner
  • The Reactsteps, César Martínez - Gold Winner

Career Award:

  • Luís Silva Dias - CEO da FCB Internacional

Vencedores do Lisbon Effectiveness International Advertising Festival:

Categoria Awareness Effectiveness:

                Automotive - Aftermarket & vehicles:

- The Longest Wave, Mercedes-Benz Portugal - Bronze Winner

                Beverages - Non-Alcohol:

- O Resgate do Leite, FCB Lisboa - Bronze Winner

                Entertainment & Events:

  • The Sweet Art Museum, United Creative - Bronze Winner

                Government & Politics:

  • #makingithappen campaign, INTERWEAVE - Bronze Winner

                Sports:

- Campanha de Futebol - Patrocínio à Seleção, Galp - Bronze Winner

                Utilities:

  • EDP’S 40th Anniversary, EDP - Energias de Portugal - Bronze Winner

                NGO’s:

  • Respect Battles, Youngnetwork Group - Silver Winner

                Healthcare & Pharma:

  • SickKids VS - All In, Cossette - Gold Winner

                Restaurants:

- PANCAKE KING, MullenLowe - Gold Winner

Categoria Effective Use of Media:

                Sports:

  • Regresso a Custo Zero, Youngnetwork Group - Bronze Winner

                Restaurants:

  • PROM KING, MullenLowe - Silver Winner
  • Turning Their Tweets Against Them, Cossette - Gold Winner

                Travel & Tourism:

  • The Connected Hotel, R/GA - Silver Winner

Grand Prix:

                Categoria Awareness Effectiveness -      Healthcare & Pharma:

  • SickKids VS, Cossette

                Categoria Effective Use of Media - Healthcare & Pharma:

- Prescribed to Death, Energy BBDO

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