Os ouros da produtora portuguesa foram ganhos em Self Promotion, com “Merry Krypton”, e em Craft/Editing, com McDonalds “Signature”, nos Local Awards Western Europe. Já os trabalhos para a Vodafone valeram-lhe os bronzes: Natal “Teresinha” em Film/Film on Web e “Madrasta” em Craft/Direction, nos Local Awards Western Europe.
Quanto aos Young Lisbon foram vencedores: The Reactsteps, César Martínez (ouro), Galp GO, João Elias e Joana Cardoso (prata) e Energy Converter, Luciano Jacob (bronze).
Por sua vez, o Lisbon Effectiveness International Advertising Festival atribuiu seis bronzes a portugueses: FCB Lisboa, EDP – Energias de Portugal, Galp, Mercedes-Benz Portugal, United Creative e Youngnetwork Group.
Vencedores do Lisbon International Advertising Festival:
Categoria Design:
Illustration:
- Planet or Plastic?, Saatchi & Saatchi Dubai – Bronze Winner
Posters:
- KeepLivingCoral, White Rabbit Budapest – Bronze Winner
Social and Environmental Responsibility:
- Planet or Plastic?, Saatchi & Saatchi Dubai – Bronze Winner
Corporate Identity:
- Optiker-K Identity, Anti Hamar AS – Gold Winner
Categoria Film:
Film on WEB:
- Vodafone Natal ‘Madrasta’, Krypton – Bronze Winner
- Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner
Self Promotion:
– Merry Krypton, Krypton – Gold Winner
Categoria Branded Content:
Digital Branded Content:
- Share Your Gifts, Buck – Silver Winner
- Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner
Categoria Craft:
Direction:
- Share Your Gifts, Buck – Silver Winner
- Nightshifters: The Dinner Egg Phenemenon, Energy BBDO – Silver Winner
- Reverse, Whitelist. – Silver Winner
Categoria PR:
Creative Effectiveness:
- Diversity in Disaster Preparation, Dentsu Inc. – Silver Winner
- Huawei iJack, dentsu X – Silver Winner
Social and Environmental Responsibility:
– Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner
Categoria Promo & Activation:
Promo:
- The Love Blanket, VMLYR MADRID – Silver Winner
Best Use of Media in Promo:
– The Bridal Uniform, BBDO Pakistan – Gold Winner
Guerrilla Marketing:
- Huawei iJack, dentsu X – Gold Winner
Social and Environmental Responsibility:
- The Bridal Uniform, BBDO Pakistan – Gold Winner
Grand Prix:
- The Bridal Uniform, BBDO Pakistan
President’s Choice:
- The Bridal Uniform, BBDO Pakistan
Local Lisbon:
Region Africa:
- Film / Film on WEB: DUEL, MAIANGA CABO VERDE – Bronze Winner
- Digital / Social Media: PREPARATION, MAIANGA CABO VERDE – Silver Winner
- Digital / Social Media: MONSTER, MAIANGA CABO VERDE – Silver Winner
- Mobile / Best Use of Mobile: BUBBLES, MAIANGA CABO VERDE – Gold Winner
Region Central & East Asia:
- PR / Self Promotion: Diversity in Disaster Preparation, Dentsu Inc. – Bronze Winner
- PR / PR Strategic Planning: Diversity in Disaster Preparation, Dentsu Inc. – Silver Winner
- PR / Creative Effectiveness: Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner
- PR / Social and Environmental Responsibility: Diversity in Disaster Preparation, Dentsu Inc. – Gold Winner
Region Eastern Europe:
- Craft / Art Direction: Equal Colors, White Rabbit Budapest – Bronze Winner
- Design / Posters: KeepLivingCoral, White Rabbit Budapest – Silver Winner
- Craft / Other: KeepLivingCoral, White Rabbit Budapest – Gold Winner
Region Mena Region:
- Film / Creative Effectiveness: Project Litmus, The Film House – Bronze Winner
- Digital / Online Advertising: Don’t Flip The Flag, national day celebration ad, 8K Media Production – Silver Winner
- Promo & Activation / Best Use of Media in Promo: The Bridal Uniform, BBDO Pakistan – Gold Winner
Region North America:
- Craft / Cinematograph: Max & Bill, Energy BBDO – Bronze Winner
- Craft / Direction: Share Your Gifts, Buck – Silver Winner
- Branded Content / Digital Branded Content: Share Your Gifts, Buck – Gold Winner
Region South/Central/Latina America:
- Craft / Direction: FIRST, Your Mama – Bronze Winner
- Design / Illustration: Planet or Plastic?, SquarePixel films – Silver Winner
- PR / Social and Environmental Responsibility: Extremely Durable Moments, Sajjo//McCann – Gold Winner
Region South & Southeast Asia:
- Outdoor / Best Use of Outdoor: Avengers: Endwait, dentsu X – Bronze Winner
- Direct / Indoor Direct (Public Spaces): Galaxy Endgame, dentsu X – Silver Winner
- PR / Creative Effectiveness: Huawei iJack, dentsu X – Gold Winner
- Promo & Activation / Guerilla Marketing: Huawei iJack, dentsu X – Gold Winner
Region Western Europe:
- Craft / Direction: Vodafone Natal ‘Madrasta’, Krypton – Bronze Winner
- Craft / Sound Design: Formula E Reveal, Music for Advertising – Bronze Winner
- Craft / Best Original Music: Celebration, Music for Advertising – Silver Winner
- Craft / Editing: McDonald’s Signature, Krypton – Gold Winner
- Craft / Sound Design: Celebration, Music for Advertising – Gold Winner
Agency of the year:
- BBDO Pakistan
Production Company of the year:
- Krypton
Network of the year:
– BBDO
Young Lisbon:
- Energy Converter, Luciano Jacob – Bronze Winner
- Galp GO, João Elias e Joana Cardoso – Silver Winner
- The Reactsteps, César Martínez – Gold Winner
Career Award:
- Luís Silva Dias – CEO da FCB Internacional
Vencedores do Lisbon Effectiveness International Advertising Festival:
Categoria Awareness Effectiveness:
Automotive – Aftermarket & vehicles:
– The Longest Wave, Mercedes-Benz Portugal – Bronze Winner
Beverages – Non-Alcohol:
– O Resgate do Leite, FCB Lisboa – Bronze Winner
Entertainment & Events:
- The Sweet Art Museum, United Creative – Bronze Winner
Government & Politics:
- #makingithappen campaign, INTERWEAVE – Bronze Winner
Sports:
– Campanha de Futebol – Patrocínio à Seleção, Galp – Bronze Winner
Utilities:
- EDP’S 40th Anniversary, EDP – Energias de Portugal – Bronze Winner
NGO’s:
- Respect Battles, Youngnetwork Group – Silver Winner
Healthcare & Pharma:
- SickKids VS – All In, Cossette – Gold Winner
Restaurants:
– PANCAKE KING, MullenLowe – Gold Winner
Categoria Effective Use of Media:
Sports:
- Regresso a Custo Zero, Youngnetwork Group – Bronze Winner
Restaurants:
- PROM KING, MullenLowe – Silver Winner
- Turning Their Tweets Against Them, Cossette – Gold Winner
Travel & Tourism:
- The Connected Hotel, R/GA – Silver Winner
Grand Prix:
Categoria Awareness Effectiveness – Healthcare & Pharma:
- SickKids VS, Cossette
Categoria Effective Use of Media – Healthcare & Pharma:
– Prescribed to Death, Energy BBDO
