Nas categorias de Promo&Activation e Direct, a grande vencedora foi a BV McCann Erickson de Bucareste, com a campanha “American Rom”, desenvolvida para fabricante de chocolates Kandia Dulce, naquele que foi o primeiro grande prémio atribuído a uma agência romena no Cannes Lions.
Já na categoria de PR o galardão máximo foi para a Clemenger BBDO Melbourne, com a acção “Break Up” para o National Australia Bank.
No total, em Promo foram entregues 5 leões de ouro, 17 prata e 32 bronze, para além do grande prémio –, enquanto a categoria de Direct atribuiu 10 ouros, 15 pratas e 31 bronzes. A categoria de PR, por sua vez, entregou 10 Leões de ouro, 13 de prata e 15 de bronze.
Title: American Rom
Advertiser/Client: Kandia Dulce
Agency: McCann Erickson Bucharest
Creative Director: Adrian Botan
Group Creative Directors: Dinu Panescu and Catalin Dobre
Account Director: Ruxandra Savulescu
Strategic Planner: Ileana Serban Parau
Account Manager: Ruxandra Vasilescu
Media Planning Director: Victor Croitoru
Media Manager: Alina Carasol
Account Executive: Sorina Iordan
Account Director Online: Cristina Birleanu
Art Director Online: Laurentiu Stere
Title: Break Up
Advertiser/Client: National Australia Bank
Agency: Clemenger BBDO, Melbourne
Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creatives: Juliain Schreiber , Tom Martin
Creatives: Rohan Lancaster, Darren Pitt
Executive Agency Producer: Sonia Von Bibra
Print Agency Producer: Sharon Adams
Account Management Team: Simon Lamplough, Tim McColl Jones, Kelly Richardson, Kate McCarthy, Tanya Garma
Planning & insights Director: Paul Rees Jones
Director: The Glue Society
DOP/Cinematographer: Danny Ruhlmann plus 63 x field DP’s
Executive Producer: Michael Ritchie Revolver
Head of Projects, Line Producer: Josh Mullens, Ian Iveson
Production Company: Will O’Rourke
Sound Engineer/Design: Paul Le Couteur (Flagstaff) Paul Taylor/Lukas Farry – (Sound Reservoir)
Post Production Company: The Editors/ Frame Set & Match
Music Production Company: Karl Richter
Fonte: Briefing
